Tracking & Analytics
Tracking software is more important now then ever before. Make sure you are using these tools to determine the most cost effective advertising campaigns. Top Floor Technologies use these tools to report cost per valid lead analysis for customers including results from natural search, PPC, newsletter campaigns, and directories.
Website Tracking & Analytics Tracking software is more important now then ever before. Make sure you are using these tools to determine the most cost effective advertising campaigns. Top Floor Technologies use these tools to report cost per valid lead analysis for customers including results from natural search, PPC, newsletter campaigns, and directories. With these reports clients are able to trim down their marketing efforts in the most cost efficient manor with little affect on the generation of quality leads. What You Need to Track. Remember websites can bring in leads in a variety of formats including making a purchase online, filling out a contact form, downloading a PDF, or calling your company. When evaluating the effectiveness of your marketing efforts make sure that you are properly tracking all of these means. You also want to take into consideration that not leads are equal. Some directories provide quantity, however quality is limited. Top Floor Technologies offers extensive tracking solutions to assist businesses in determining how effective their marketing efforts are at generating cost per valid lead by evaluating all forms of lead generation including phone calls. Pay Per Click Evaluate your tracking software to determine key phrases which bring in the most leads. For high cost key word groups review the specific key phrases typed into the search engines and bid on these separately. This will dramatically decrease the amount spent in your Pay per Click campaigns. Directories Carefully review the leads generated by each category within the directory which you are advertising in, as well as the over-all quality of leads generated in entirety. In many instances we find that by eliminating the low producing categories companies can save up to $1,000’s of dollars per month. Visitor Behavior Study visitor behavior to ensure that website is effectively converting customers seeking your company’s products
Website Tracking & Analytics Tracking software is more important now then ever before. Make sure you are using these tools to determine the most cost effective advertising campaigns. Top Floor Technologies use these tools to report cost per valid lead analysis for customers including results from natural search, PPC, newsletter campaigns, and directories. With these reports clients are able to trim down their marketing efforts in the most cost efficient manor with little affect on the generation of quality leads. What You Need to Track. Remember websites can bring in leads in a variety of formats including making a purchase online, filling out a contact form, downloading a PDF, or calling your company. When evaluating the effectiveness of your marketing efforts make sure that you are properly tracking all of these means. You also want to take into consideration that not leads are equal. Some directories provide quantity, however quality is limited. Top Floor Technologies offers extensive tracking solutions to assist businesses in determining how effective their marketing efforts are at generating cost per valid lead by evaluating all forms of lead generation including phone calls. Pay Per Click Evaluate your tracking software to determine key phrases which bring in the most leads. For high cost key word groups review the specific key phrases typed into the search engines and bid on these separately. This will dramatically decrease the amount spent in your Pay per Click campaigns. Directories Carefully review the leads generated by each category within the directory which you are advertising in, as well as the over-all quality of leads generated in entirety. In many instances we find that by eliminating the low producing categories companies can save up to $1,000’s of dollars per month. Visitor Behavior Study visitor behavior to ensure that website is effectively converting customers seeking your company’s products